Focus

PDI's Focus On Design is a look into the ongoing stylistic and demographic
trends shaping interior design and merchandising for real estate development

Today's luxury buyer is long on discretionary cash but often short on time.
Stripes really perform as a time-saving design principle. And everyone rests easier.

Stripes embed an interior in the prospect's memory. "You remember, dear, the
'striped' house." It's the rhythmic repetition. The cadence of a rhyme. Tonal poetry…

… a chair detail, a large-scale contrast between floor, furniture, wall.

The thematic strength of stripes remains even when the stripes are removed. Revealed as concept in the contrast of chair against table. Or a single band of cloth along the table top.