#PDITeam, Behind The Scenes, Company, Core Values

Building a Positive Team and Family Spirit

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Core values are what we represent and what defines our company culture.  By recognizing and valuing these behaviors, we are providing a roadmap of how we should all be working together, treating each other, and treating our client.  These navigate our daily practice as well as our hiring, our promoting, and our firing.  Establishing these values is our way of protecting our culture and ensuring the right people are brought on board for the team to continue to thrive.



PDI has 7 Core Values that our entire team took part in selecting:

  1. Build a positive team and family spirit
  2. Keep it real. Keep it fun. Keep it real fun!
  3. Work-life balance
  4. Presume positive intent
  5. Transparency in our decisions, our choices, and our service
  6. Pursue growth and learning
  7. Add value

Each quarter, we will be highlighting a core value by sharing what they mean collectively and individually to PDI and our team members. Starting with,

Build a Positive Team and Family Spirit.

How?  By collaborating, communicating and LISTENING.  Seth Godin (@ThisIsSethsBlog) summarized this for us perfectly by saying, “Treat everyone with respect, as if they are your boss, your customer, the founder, your employee.  It’s all the same.”

Some may argue that respect must be earned.  You can start with the given respect your teammate already earned just by being hired at PDI.  Hired alongside you as your support, the project’s support, the client’s support.  Start with that.  BUILD on that.

Miori Nakamura, a Designer here at PDI said, “Respect is the most important thing you can have towards someone.  If you lack respect, you’ve got nothing to build your relationship on.”

A great way to build on respect is by listening.  Simon Sinek (@SimonSinek) coaches that instead of learning to listen, learn to be the last to speak (check out his “Be the Last to Speak” speech on YouTube).  He elaborates by saying to do this, ask questions to understand what they mean, where they are coming from, and why they have that opinion, not just to understand what they are saying.

The quieter you become, the more you can hear.” ~Ram Dass

Our Operations Manager Cindy Canek shared, “I am all about people, so this [value] is a must.  I have learned the importance of connecting with our team is key.  They feel understood and they feel more inclined to go above and beyond because they know we care.  This one for me is the foundation of how I interact with our team.”

A positive environment fosters an incredible amount of innovation, motivation, and drive, but that positivity comes from within. Energies are infectious. “If you’re not comfortable here, then how you project yourself feeds into how everyone feels,” said Miori. We support each other, even when times are tough.  When Rocio Huesca, CAD Designer, and the Tech team are on a time crunch, they keep themselves motivated by playing a favorite song while working. They cheer each other on. As we live out our core value of building a positive team and family spirit, we inspire each other to continually value it day-in and day-out.

“We spend a lot of time at work,” said Rocio, which gives us the “opportunity to really know each other better” personally and professionally. With all of this time spent [together], it truly feels like a second home. The people we work with become our “chosen family.” When we see a team member struggle, we are there to listen and help in any way we can. Expressing care and concern lessens the weight and lets them know they’re not alone.

We’ll be covering another core value next quarter! Stay tuned!

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